|
 |
|
|
|
Together, SAP and attune are helping fashion retailers, fashion brand companies, manufacturers and raw material suppliers to address challenges related to product innovation, reduced product lead time, global supply fulfillment, faster response to changes and meeting consumer demand for quicker product introductions. The combination of SAP’s comprehensive solution set for the industry and attune’s deep fashion experience provides solutions that speed results, enhance flexibility, and keep costs down.
|
|
|
|
Emiel van Schaik, SVP Consumer Products & Life Sciences, SAP AG
|
|
|
|
|
|
Sportswear
Today's competitive environment demands active solutions
Ten years ago, outdoor sports retailers used to live exclusively from the sale of equipment - and now we see a turning point for the athletic retail market. The trend of consumers embracing premium products and lifestyle brands continues in the athletic apparel and footwear market.
Fitness activities such as golf, aerobics and biking are fueling the market. However, the majority of spending on athletic apparel and footwear is not intended for athletic activities, but for comfort and fashion.
Consolidation activity is going on both at specialty retailer and manufacturer level, to realize economies of scale and to better compete with mass merchants and discounters. The wave of brand acquisitions over the past few years has led to some of the most renowned brands in the market becoming subsidiaries of their competitors.
attune understands the pressures that sports and active attire companies are facing. Collaboration across the supply chain is critical - and attune continues on its promise to deliver enterprise solutions to cater to these industry trends. We are also catering to microverticals - all part of our mission: making great fashion companies greater.
|
|
|
|
|
|
|
|
|
|
Business Case
|
|
adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments adidas, Reebok and TaylorMade-adidas Golf.
| Challenges |
 |
Reebok Europe integration
|
|
European trade term harmonization program
|
|
|
| Highlights |
|
Integration of 15 sales organizations into adidas SAP AFS
|
|
Implementation of a harmonized pricing setup including COPA harmonization
|
|
|
| Benefits |
|
More efficiency for multi-branded back office users
|
|
Harmonized pricing procedures, conditions and COPA assignments
|
|
|
|
|
|
|
|
|
|
|
|
