Apparel
Trends are ever changing - no industry has to adjust as quickly as the fashion industry
Challenges faced by the fashion industry today are fundamentally different than those they faced a decade ago. This places special demands on the IT systems of all fashion businesses - exclusive High Fashion Brand owners (like Burberry, Strellson), manufacturers of Lifestyle Fashion Brands (like Tommy Hilfiger, Benetton) or Intimates (Victoria Secret, Triumph).
These challenges include managing enormous volumes of data that come with ever-increasing design variations, the changing seasons, and huge numbers of Stock Keeping Units (SKUs). In addition, creating effective marketing strategies that convince business customers and consumers to buy your lines despite increasing competition and price transparency.
Challenges like managing collaborative business scenarios, partnerships, and licensing agreements. As well as dealing with vertical integration as manufacturers venture into retailing and as retailers expand into production.
To thrive in today’s economy, fashion companies need to be more efficient, faster, and more flexible. attune will help your company react to market pressures by utilizing IT as an enabler in the collaborative fashion value chain.
